I’ve been watching some videos by Jimmy Davis who was talking about “my story marketing” as a specific marketing technique. Funny really, as this is what I want to do, but for real. (For examples of where this is used simply for marketing purposes see sites like jennysteeth.com and cathysteeth.com, and cathysdiet.com and margaretsdiet.com). What I mean by that is I want to build a business around what’s currently happening in my life. And, at the moment that’s about finding a new direction.
I did something similar about 10 years ago when I started a newsletter and website documenting my recovery from depression. The result was an ebook called ‘7 Steps to A Depression Free Life‘ which, even though I haven’t worked on the site for a number of years, still sells today. I didn’t set out to sell anything but I got so many questions about my personal experience with depression I decided to write the book. In fact, I wasn’t in a position to write it when I first started the newsletter because, at that point, I was still in the process of recovery and was trying to work out a strategy that worked for me.
And that gives me hope that maybe I can create a business from where I am now in my life, from what I’ve learned along the way and from where I go from here. I’m quite keen to create some sort of vision for where I want to end up, so I’ll know how I’m progressing but, at the same time, I want it to be flexible enough to allow me to adapt as things change.
Telling a personal story is a very powerful marketing technique, even when the story is made-up, so when the story is real it ought to be even more powerful, right? Well, I suppose we’ll have to wait and see.
So why am I doing this? Why not just write a blog and be done with it. Well, as I said in a previous post I just don’t seem to be able to walk away from the attraction of internet marketing. But, at the same time, I’ve incredibly bored with what I’ve been doing and I’ve not even been covering my expenses. So this is an experiment. Can I move my life on and create a profitable business whilst keeping it fun and motivating? Money has never been a sufficient motivation for me but “beating the system”, i.e. being a bit of a rebel, is. I’ll explain what I mean by that in a future post but right now I need to take a break from the computer.